Scottsdale Fashion Week: 10 Years of Fashion. We Brought the Edge.
Runways weren't the only place making statements. For the 10th anniversary of Scottsdale Fashion Week, Revel Road brought a different kind of fashion experience to the party. From the exclusive influencer kickoff to the final runway show, we turned personal style into something guests could actually experience. Think piercing-inspired ear stacks, genuine Swarovski® crystals, custom temporary tattoos and professional piercing, all delivered by our Revel Road Artists, right in the middle of the action. Because great style doesn't stop at what you're wearing.
Three Events. Countless Ways to Revel.
An invite-only kickoff, a poolside night show and a daytime finale each gave guests a different way to step into the Revel Road experience.
The Kickoff · October 1 · Senna House + Cala Scottsdale
An exclusive night. A fashionable crowd. The perfect place to make a statement.
The 10th anniversary celebration kicked off with an invite-only influencer event presented by The Lowrider Lawyers.
Our signature black-and-white backdrop and mirror reveal gave everyone a chance to see their new look and capture the moment.
And one of our favorite things? Guests weren't choosing between Revelmarks™ and piercing. They were doing both. Why choose one way to express yourself when you can have it all?
The Night Show · October 9 · The Pool Club, Hotel Adeline
Pool party energy. Runway attitude.
Presented by Infinity Sun, the evening brought together approximately 250–300 guests for a night of fashion, music and style.
Revel Road took over three poolside cabanas, transforming them into an interactive body art experience.
Between the fashion and music, guests moved through the cabanas for personal styling, while our tattoo gumball machine added an unexpected moment of discovery.
The Finale · October 11 · Scottsdale Quarter
The final show. One more chance to make a statement.
For the final celebration, Scottsdale Fashion Week brought the runway to Scottsdale Quarter. This time, the energy was daytime, social and family-friendly.
Guests of all ages stopped by to add their own personal touch to the day's fashion festivities.
A little edge. A little sparkle. A whole lot of individuality. Fashion Week may have ended, but the looks lived on.
Revelmarks™ · Piercing Inspired. No Piercing Required.™
Meet the ear stack without the commitment.
Revelmarks™ combines skin-safe adhesive, piercing-inspired details and genuine Swarovski® crystals to create curated ear looks that last up to 7 days.
Stack them. Style them. Make them your own. And if you fall in love with the look? Make it permanent with a Revel Road piercing.
Professional Piercing · A Little Edge. A Lot of Attitude.
From classic lobes to cartilage, our professional piercing experience brought personal style to the next level.
Using the STUDEX® System 75™, our trained piercing artists helped guests create a look that was entirely their own. Because sometimes a little change makes a big statement.
Swarovski® Crystal Styling · More Sparkle. Less Ordinary.
A little crystal goes a long way.
Our Artists brought their creativity to life with Swarovski® crystals, adding unexpected sparkle and personality to guests' looks. Whether subtle or statement-making, every design was an opportunity to stand out.
Custom Temporary Tattoos · No Commitment. All Attitude.
Our temporary tattoo gumball machine brought an unexpected twist to the experience. Drop your quarters. Turn the knob. See what you get.
Our Artists took it from there, transforming a simple surprise into a wearable piece of self-expression. Plus, we added Swarovski® crystals to the tattoos for a whole new look. Because who says fashion can't be fun?
Built to Stand Out. The Details Make the Experience.
Every Revel Road activation is designed to be more than a service station.
For Scottsdale Fashion Week, our signature black-and-white branding came to life through custom backdrops, branded rugs, neon signage and our “I Can't Control My Selfie” mirror.
Every touchpoint had a purpose: create an environment that draws people in, invites them to participate and gives them something worth sharing.
It wasn't just about what happened in the chair. It was about the energy around it.
Your Event. Our Kind of Experience.
We don't do ordinary. From fashion shows and brand launches to VIP celebrations and corporate events, Revel Road creates interactive body art experiences that get people talking, connecting and expressing themselves.
We bring the Artists, the artistry, the energy and the details that make an event unforgettable. You bring the people. We will make it Revelish!
Questions about this story
- What services did Revel Road offer at Scottsdale Fashion Week?
- Revel Road brought Revelmarks™, professional piercing with the STUDEX® System 75™, Swarovski® crystal styling and custom temporary tattoos to three events for the 10th anniversary of Scottsdale Fashion Week.
- What are Revelmarks™?
- Revelmarks™ are Revel Road's temporary ear stacks and body art, styled on guests by an artist in minutes with a skin-safe adhesive. Piercing Inspired. No Piercing Required.™
- Does Revel Road offer piercing at events?
- Yes. Trained Revel Road piercing artists use the STUDEX® System 75™ to pierce classic lobes and cartilage, so guests can leave with a look that is entirely their own.
- How long do Revelmarks™ last?
- Revelmarks™ last up to 7 days.
- How do I bring Revel Road to my fashion show, launch or brand event?
- Book a consultation and the team will build a styling experience around your brand, guest list and venue.
“Your activations on Friday and Sunday were absolutely amazing and brought Scottsdale Fashion Week to the next level. The creativity, attention to detail, and energy your team brought made these experiences so special. You gave our guests something fun and memorable to be part of, and it meant so much to see how much care you put into bringing everything to life. Revel Road elevated the entire week of the 10th anniversary of Scottsdale Fashion Week this year. From influencer night to both shows, Revel Road was the literal highlight of the events. The branding, the artists and the experience they provided for our guests were top notch. They were fantastic partners.”
