Motorola x Lollapalooza Pre-Party
Lollapalooza is not exactly a place to play it safe. Zara Larsson was in face gems. Tate McRae ended her set dipped head-to-toe in gold. Everywhere you looked, festival style was part of the performance. So when Revel Road joined Swarovski® and Motorola in Chicago, subtle was never really the assignment.
Above the Festival
The activation took over the rooftop terrace at the Chicago Athletic Association, overlooking Millennium Park. From above, guests could watch thousands of people streaming toward Lollapalooza to kick off the three-day festival. Inside the activation, Revel Road was getting them ready to join it.
Swarovski crystals were styled through hair and around the eyes. Fashion-forward earscapes sparkled. Glitter and glitter tattoos showed up on arms, legs, backs, cheeks and pretty much anywhere there was skin showing.
It was playful, expressive and a little unhinged in exactly the right way.
35+ Influencers in the Chair
More than 35 influencers sat down with Revel Road for festival styling, choosing looks that felt personal to them before heading out into the weekend.
But the chair did more than create a finished look.
While Revel Road artists styled each guest, the Swarovski PR team had a natural opportunity to spend time with them, talk and connect. There was no forced networking moment. The experience gave people a reason to stop and stay, creating space for the brand team to build relationships while guests were doing something they genuinely wanted to photograph and share.
That is the opportunity for brands. An activation can create content and visibility, but it can also create dwell time: a few valuable minutes when the guest is engaged, the brand has their attention and the interaction feels natural rather than transactional.
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A Swarovski® Relationship That Goes Beyond Product
Revel Road's relationship with Swarovski is bigger than a supply line. It spans networking, event referrals and product, with Swarovski crystals incorporated into Revel Road face gems and Revelmarks™.
Lollapalooza was a chance to bring all of those pieces together in a setting that already celebrates music, fashion and self-expression.
Our Take
For brands, the best experiential moments do more than give someone another booth to visit.
They give people a reason to stop, stay and participate.
Motorola created the pre-party. Swarovski brought the crystal. Revel Road transformed it into something guests could make their own.
And 35+ festival-ready looks later, they headed into Lollapalooza wearing part of the experience with them.
Planning an influencer event, launch, gifting suite or brand activation? Bring Revel Road into the experience.
Questions about this story
- What are Revelmarks™?
- Revelmarks™ are Revel Road's temporary ear stacks and body art, styled on guests by an artist in minutes with a skin-safe adhesive. Piercing Inspired. No Piercing Required.™ At the Motorola x Lollapalooza pre-party, guests wore them alongside Swarovski® crystals and glitter tattoos.
- What did Revel Road do at the Motorola x Lollapalooza pre-party?
- Revel Road styled guests with 35+ festival-ready looks using Swarovski® crystals and Revelmarks™, so they headed into Lollapalooza wearing part of the experience with them.
- Is the adhesive safe for skin?
- Yes. Revel Road uses a skin-safe adhesive, and looks last up to 7 days.
- How do I bring Revel Road to my influencer event, launch or brand activation?
- Book a consultation and the team will build a styling experience around your brand, guest list and venue.
“Revel Road was an incredible partner for our Motorola x Lollapalooza pre-party. Their team was professional, organized, and brought an unmatched level of energy and excitement to the event from start to finish. They added the perfect touch of glamour while making every guest feel welcomed, engaged, and beautiful! We would gladly partner with them again.”
